With this product ,less is more, using too much would make your hair look greasy and weigh it down .with that said,I use a tiny amount on damp hair and proceed to heat style. The difference is definitely noticeable, my hair looks straighter,sleeker and my split ends barely visible. My hair stayed this way till the next wash so that's very impressive. I love that it doesn't leave my hair feeling stiff like most heat styling products . A worthwhile purchase.