I was really disappointed in this product. I had such high hopes for it, yet it fell short of my expectations.

Formulated with keratin, once applied to wet hair, you need to blow dry and then finish off with a flat iron. I don't usually blow dry my hair, but I wanted to do the process to the tee to really test the product out.

Negative : My hair was wavy the nest day meaning it definitely did not keep my straight style, need I say more? My hair looked average, nothing special - I guess I expected more seeing how it contains keratin.

On the more positive side, It smells great and is light weight, so I appreciate that aspect as i did not need to shampoo until day 3 - so at least it partially lived up to the sales pitch.

I would not recommend this, or buy it again. A huge disappointment from Avon.