it comes in a 30ml tube. its very runny so be careful not to push down on bottle too hard. its a gorgeous colour and can be added on inlayers depending on the depth you want. I apply either after foundation, or on its own to add a glow to my skin. I use it every summer as my face never gets as tan as the rest of my body. I apply it with a makeup sponge, on cheeks, hairline, jawline, and blend it in gradually, so it does not look as though its just been plastered on. it really adds depth to my face and have been using it more often now to contour my face. it washes off quickly, but one on your face it does not fade, so continuous re-application is not needed, as one would normally do with powder bronzers.