With an ad campaign featuring model-of-the-moment Lara Stone and Christopher Kane rumoured to be the nose behind the fragrance (as well as the label's spring/summer 2010 collection), the new incarnation of the Versus by Versace perfume is an exciting launch indeed. Encased in a striking purple bottle, the new fragrance is a confident blend of fruits and flowers made for the "woman who loves to dare", says Donatella Versace.

With an ad campaign featuring model-of-the-moment Lara Stone and Christopher Kane rumoured to be the nose behind the fragrance (as well as the label's spring/summer 2010 collection), the new incarnation of the Versus by Versace perfume is an exciting launch indeed. Encased in a striking purple bottle, the new fragrance is a confident blend of fruits and flowers made for the "woman who loves to dare", says Donatella Versace.