Introducing Elizabeth Arden’s, The Beautiful Color Collection – a luxurious color collection that lets every woman discover her own unique beauty. With more than 100 years of beauty expertise, Elizabeth Arden cosmetics created must-have products to offer an indulgent experience for lips, cheeks and eyes. These new products not only give you the color you want, but also help pamper and treat skin. Each is packaged in a sleek, Art Deco-inspired compact featuring the iconic Red Door emblem. The Beautiful Color collection includes Lip Gloss, Blush, Eye Shadow and Mascara.
NEW Beautiful Color Luminous Lip Gloss (R180)
Elizabeth Arden Beautiful Color Luminous Lip Gloss has a silky-smooth texture that imparts rich color and lustrous shine on the lips, with a subtle vanilla scent. Infused with conditioning and hydrating ingredients, this non-sticky gloss soothes and comforts lips like a balm. Maxi-LipTM is clinically proven to increase the appearance of lip volume by 40%, reduce the appearance of furrows by 30% and increase moisture by 60%. Beautiful Color Lip Gloss is available in 10 shades with high shine, pearl and high shimmer finishes. A soft tip paddle applicator deposits the perfect amount of gloss and a built-in mirror allows for convenient on-the-go application.
NEW Beautiful Color Radiance Blush (R250)
Elizabeth Arden Beautiful Color Radiance Blush is an oil-free, high-pigment powder that instantly sculpts cheeks. The buildable formula glides onto cheeks for an even and natural finish. Optical diffusers reflect light to diminish the appearance of fine lines and imperfections while also creating a radiant look. Added antioxidants help protect skin from environmental damage. Beautiful Color Radiance Blush is available in 6 shades with matte and pearl finishes. A mirrored compact provides portability and convenience, and a double-domed synthetic hair brush is included to allow for a flawless application.
NEW Beautiful Color Eye Shadow (R195 Singles; R245 Duos)
Beautiful Color Eye Shadow has a luxurious texture that is silky smooth. This buildable, long-lasting, crease-free formula brightens and lifts the look of eyes. Beautiful Color Eye Shadows are available as Singles and Duos and are featured in the new iconic gold and silver mirrored compacts. The Eye Shadow Singles feature a single sponge tip applicator, while the Duos include a dual-ended sponge and brush applicator allowing for versatile looks to be created. Beautiful Color Eye Shadow is available in 12 Single shades and 6 Duo shades.
Advanced Pigment Technology: coats each pigment particle with a blend of silky silicone, Retinyl Linoleate and antioxidants for a luxurious, smooth feel. As the particles spread out over lids, they create a fine layer that sits atop eyelids instead of collecting in fine lines.
Beautiful Color Eye Shadow Single Shades: Bone, truffle, Spice, Chocolate, Sparkling Sable, Seashell, Shimmering Copper, Bronze Lustre, Aquamarine, Shimmering Emerald, Golden Orchid, Mystic Velvet.
Beautiful Color Eye Shadow Duo Shades: Classic Khaki, Precious Metals, Tempting Taupe, Heathered Plums, Black Tie, Misty Metal.
NEW Beautiful Color Lash Enhancing Mascara (R195)
Elizabeth Arden Beautiful Color Lash Enhancing Mascara is a multi-dimensional mascara that immediately volumizes, lengthens and curls lashes while enhancing long term lash health with continued use. Powered by a potent complex of peptides, this clump free, flake free formula protects so lashes appear visibly longer See 3x lash volume in just 15 days.
Beautiful Color Lash Enhancing Mascara Shades: Black
Where to Buy: Selected Edgars, Red Square, Foschini, Truworths and Woolworths stores.