Bobbi Brown Cosmetics is proud to announce the evolution of the brand’s Pretty Powerful message into a new global charitable initiative that continues to celebrate the empowerment of women – The Pretty Powerful Campaign for Women & Girls. Launching on International Women’s Day, March 8, 2013, the campaign will kick off with the introduction of Pretty Powerful Pot Rouge in the select international markets including South Africa. Every cent of the retail selling price of Pretty Powerful Pot Rouge, R340, will support organizations that empower women and girls with the confidence and resources to be their best.
“Pretty Powerful symbolizes my belief that all women are pretty, and with the right tools, are empowered to a higher level of pretty – it’s about being confident and about being who you are,” says Bobbi Brown. “It’s this philosophy that fuels the campaign and motivates me every day to do all I can to empower women and girls.”
Makeup alone cannot even the playing field for women and girls across the world, but Bobbi Brown Cosmetics believes that together, those who create, apply, buy and wear makeup, can. The Pretty Powerful Campaign for Women & Girls aims to help women “be who they are” and will raise funds to support programs that provide them with education, job skills and work experience. In South African, the campaign will support HeartBeat, a charity that cares for the emotional well-being of orphaned and vulnerable children suffering from the impact of HIV. Bobbi Brown Cosmetics will focus on the women and girls in the program, ensuring they receive the education, as well as the life and job skills necessary to thrive as people, students, workers, partners and parents.
Pretty Powerful Event Activations will take place at all Bobbi Brown Studios throughout South Africa, with mega event activity in major malls over the following date –
12 – 18 March Gateway
19 – 25 March Sandton
19 – 25 March V & A Waterfront
Pretty Powerful Pot Rouge will be available in “Pretty Powerful Pink”, featured in a sleek flip-top compact with the campaign’s signature logo. The double-duty cream formula blends easily, giving cheeks a sheer stain of color and lips a beautiful soft, stained finish. This limited edition item will be available in March 2013 at select Bobbi Brown counters in South Africa and select international markets. Retailing for R340 – 100%.
Availability: The Pretty Powerful Pot Rouge will be available exclusively at Edgars and Red Square stores from March 2013.