Variation in the fresh air
Layers of chiffon in bright sunlight. bare feet brushing long grass. the glow of dawn on the skin. chloé’s signature scent opens a new chapter in its story. an aura delicate as a breath of air. like the original fragrance, this unique eau suggests rare elegance and surprising modernity. free, spontaneous, radiant femininity. meet l’eau de chloé…
An original interpretation of the chloé rose
In 2008, chloé’s signature fragrance attained classic status in a few short seasons. this city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. L’eau de chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. light as dew, this chypre rose seems suffused with pure oxygen. a delicate citrus harmony recalls summer’s luscious ice-cool lemonades. at once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.
An iconic bottle
Shadowing the now familiar silhouette, l’eau de chloé reprises the pure lines of a luxurious glass cube. This new interpretation is revealed through sheer, clear glass. the iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. finished with a silver metal cap, the spray is presented in an aniseed box, with the chloé logo embossed in white.
A talented ambassadress
Chosen for her natural beauty and her spontaneous personality, the french actress and model camille rowe-pourcheresse is the new face of l’eau de chloé. just 21 years old, she has already worked with the world’s top fashion photographers, and was recently seen in the movie “our day will come”, directed by romain gavras, and starring vincent cassel.
Bubbles of innocence
Like the free-spirited scent itself, the advertising campaign for l’eau de chloé – a film by mario sorrenti and visuals by camilla akrans – captures a delicate femininity. far from the city contraints, camille rowe-pourcheresse escapes into nature. a free, frank gaze. a joyous spontaneity. a light-as-air sensation. a sun-drenched beauty, at once pure and perfect.
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