Try the Pantene Pro-V Aqua Light for hair that is strong but not weighted down: 100% more strength , zero weight – just beautifully strong nourished hair.
Women across the globe are seeking relief from the stresses of urban living and now more than ever are looking to rebalance, de-clutter and lighten-up their everyday lives. The ‘Less is more’ mantra is on everyone’s lips and the spotlight is firmly on the new lifestyle buzz term, ‘Urban Light’.
Building on this ‘less is more’ approach, the world of beauty has experienced a surge of “feather-light” products that perfectly encapsulate ‘lighter living’. Pantene Pro-V has harnessed a lighter approach by introducing a sophisticated range of care products bringing unbelievable hair lightness and strength. The need is strongly dictated by consumers, 40% of whom have fine hair and suffer from the weighed down feeling. Fine hair is particularly susceptible to this problem, due to its structure. “It’s clear that if you have fine hair, or want your hair to feel clean and weightless, traditional products can present something of a trade-off between the nourishment your hair needs to be strong and the light feeling you really want,” says Pantene Pro-V scientific expert Dr. Frauke Neuse. 
The trade-off between strength and lightness is set to become a thing of the past with the new Aqua Light from Pantene Pro-V – an innovative new hair care collection, which includes shampoo, conditioner, special lightweight rinse-off treatment and a breakthrough leave-in spray. Each product contains tailored technology to combat the causes of heavy, lifeless hair. This will leave you with thoroughly nourished hair that is strong and beautifully weightless. In addition to shampoo and conditioner, the range also includes an intensive hair treatment that provides extra nourishment without weighing hair down and a new dualphase leave-in spray. The spray combines light conditioning actives with detangling enhancers and can be used any time, day or night on wet or dry hair – just shake and spray!