Estee Lauder and Creative Director, Tom Pecheux, introducing a new dynamic makeup trend in colour makeup that boldy paints the eyes in graphic pigments…introducing new Pure Colour Cyber Eyes.

As Tom Pecheux Creative Director Estee Lauder sates, “A lot of drama on the eyes creates sensuality, a sexiness. Smokey eyes are sexy and playful and I wanted to give women different ways to wear the look, anytime.”
 

This powerfully modern collection, features eyeshadows in richly pigmented shades with futuristic, hyper-metallic finish, dazzling eye pencils that define eyes in strikingly chic hues and mascaras that create a lush display of vibrant colour. In this animated trio, the eyes take center stage in shades of electric blue and teal, stimulating copper and silver and fiery purple and green with accents of blackened black and brown creating the opportunity to play with colour for endless eye looks.

Texturally Graphic Shadows Drench Lids in Drama
Pure Colour Gelee Powder Eyeshadows
Price: R330 each

These limited edition eyeshadows ravage eyes in modern transformation of the classic eyeshadow formula with new hyper-metallic shades that are both mysterious and intensely theatrical.  New limited edition Pure Colour Gelee Powder Eyeshadows include a first-to-market, “trinid” system that changes the way makeup can be worn, wet or dry, for an application and wear that revolutionizes the current eyeshadow category.

This exclusive formula can be worn in two finish options:apply wet for a hyper-metallic charged flash of colour or dry for a subtle shine finish.

Luxe  Liners in Crush-Worthy Hues
Pure Colour Intense Kajal Eyeliner
Price:R230 each

Complement lustrous lids with a perfectly paired eyeliner for maximum definition. Six smouldering shades of the new Pure Colour Intense Kajal Eyeliner are introduced with 70% pure pigments to provide a furious explosion of dramatic colour on the eyes.
Adorn eyes in these raw shades with formula that can be applied easily on the inner or outer rim and is long-lasting, long-wearing, non-skipping and non-tugging.

Lustful Lashes in Extreme Shades
Sumptuous Extreme Lash Miltiplying Volume Mascara
Price:R295 each

creates lashes that burst with artistic sensuality with new, limited edition shades of Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Violet and Extreme Copper.  Using the exclusive Extreme BrushComber, an oversized brush with a unique shape that gives you all the thickening of a brush with the definition of a comb.

So there you have it ladies… A must have makeup trend!

Availability: The Pure Colour Cyber Eyes collection will be available for a limited time at selected Estee Lauder counters from January 2012