Article by: www.beautysnob.com

I was watching a segment on TV where they interviewed Kim Kardashian’s makeup artist and he kept bringing up this cosmetic sponge applicator that he was obsessed with called BeautyBlender. I was intrigued and some research let me to discover that Gwen Stefani, Beyonce, Mariah Carey, Rosalyn Sanchez, Shakira, Alicia Silverstone, Brandy, and even Diana Ross (among many, many others), are also fans.

What makes this applicator so different – besides that it’s a fab hot pink shade – is that it’s elliptically-shaped with suede texture. The rounded curves of the brush supposedly help achieve a clean, even finish with no hard or visible edges, while allowing easier access to the under the eyes area and the sides of the nose. So basically bouncing or stippling the BeautyBlender sponge on your face is supposed to help blend in foundation or concealer without lines and streaks. I haven’t tried this myself, but I’m guessing it def works better than fingers (which is what I use for the most part!), though I’m not sure that it’s that much different from a triangular sponge. That said pink suede, makeup applicator or not, seems pretty hard to resist:-).