Another one of my Oscar Hamper prizes. This mascara has the white primer on the one side and the mascara color on the other side. I don't usually use these types of mascara's as I find they make my eyelashes clumpy. But this mascara didn't do that at all. It gave me so much extra length and volume just from using the primer first. It didn't flake and it was very easy to wash off. My eyelashes didn't feel stiff or hard. So I really like this product. I'm not sure if it gives 11X the volume like the description says, but I did notice a bit more volume. I'm pretty sure nobody's eyelashes will ever look like the airbrushed/photo-shopped pic on the advert, but it made my eyelashes look thicker, so I'm happy :)