THE CONTENT CREATOR’S GUIDE TO SOCIAL MEDIA
Want to know how you can use social media to grow your followers, boost your engagement, drive sales, and become that go-to content creator? We’re going to break it all down for you and give you the inside scoop on everything you need to know about using social media in 2023 for projects with Beauty Bulletin, Brand Advisor, and Service Insider.
This document will be your go-to guide with everything you need to know about the project and will be sent to you via email AND will arrive with your product packages once you have been confirmed for the project. This will include:
You can use the Deliverables Letter as your general guide, but you are encouraged to personalise your content and make it as authentic as possible so that it matches your own style, audience and how you communicate with your own followers. You can always reach out to our team for some inspo and tips on making your social media content as authentic as possible.
DO’S:
DON’TS:
A carousel is when you have more than one image/video in one post, and you/your followers can scroll through them. A carousel is a great way to show a story through pictures or show a variety of products in one post. You can also use carousels to show before and after pictures if you’d like to show the results of using a product. Here’s how to add a carousel to your feed:
Photo credit: @being_a_boy_mom
7. POSTING THE PERFECT STILL IMAGE 📷
Still images are a great way to show off brands, products, and of course; yourself. There are many different types of still images for you to post, including lifestyle photos, selfies, and flat-lays (an image shot from directly above). Here’s a few tips on posting the perfect still:
An unboxing video is a great way to show your followers exciting products and to build up a little bit of anticipation. It gives you an opportunity to show off the packaging, different angles of the product, and to share your thoughts. Here’s a few tips for unboxing videos:
Instagram Reels are short videos that help you add more details and excitement to your content than regular images. Reels are also a great way to boost your engagement and communicate with your followers 📣, whether it’s a voiceover tutorial of the latest makeup trend, a vlog of your day, or your review of a new product. They can be anywhere from 5 – 90 seconds long, but 30 seconds is recommended. Here’s how to create an Instagram Reel:
11. WHAT IS NON-COPYRIGHTED MUSIC? 🎵
When adding music to your Instagram videos it is very important to use non-copyrighted music 🎵. If you use copyrighted music, the Instagram algorithm will detect it and will likely remove your video, so it is always best to use non-copyrighted songs.
Non-copyrighted music is the music that can be legally used by the public. Our team will give you a list of potential non-copyrighted songs for you to choose from for your videos.
12. ADDING NON-COPYRIGHTED MUSIC TO INSTAGRAM VIDEOS 🎵
When you’re creating your Reel there are a two different ways that you can add non-copyrighted music:
2. If you are only using the Instagram app, you will be given an option to add music to your Reel and will be able to search non-copyrighted songs to suit your theme.
13. HOW TO ADD A LINK TO YOUR INSTAGRAM BIO 🔗
Your bio is what appears below your profile picture when you are on your Instagram profile. You can personalise the text that appears below your name to add a link, here’s how:
14. HOW TO ADD A PERSONALISED ‘BUY NOW’ 🛒 LINK TO YOUR INSTAGRAM STORIES
A ‘buy now’ link is an exciting new feature that lets you add clickable links to your Instagram Story so that anyone who watches your Story can click on the link and be taken directly to an online page where they can buy the products you are advertising 🛍️. Here’s how to do it:
15. HOW TO ADD A CALENDAR REMINDER TO POSTS
Instagram Calendar reminders are a GREAT way to inform your followers about competitions and giveaways that are happening on specific dates. You can add a ‘reminder’ to your post with the exact dates and the title of the e-vent so that your followers can set their own reminders directly from your post to be sure not to miss out. Here’s how to:
GENERAL:
If you have any questions or concerns, our team is just a phone call away. If you need any assistance or would like us to explain something in more detail please don’t hesitate to reach out to us via call, email or WhatsApp and we’ll see how we can help you or set up a one-on-one session so we can go through everything together.