Initially when I bought this mascara for the first time, I was over the moon impressed with it for the following reasons:

1) It did not clump lashes together
2) It did not flake and get in my eyes. I am a contact lens wearer and flaky mascaras can have painful results.
3) I swam with it and it really stayed on.
4) It covered each lash individually.
5) It made my lashes look great.

Ok, so with such results, needless to say when Clicks had a 2 for the price of 1 sale at the beginning of 2013, I jumped at it with total abandon. After all, I would not have to buy mascara for a very long time.

I always liked to stay on top of new technology in mascaras as they seem to release a new innovative product on a continuous basis...one that is or seem even better than the previous. Somehow, I should have stuck with my motto of keep on experimenting with mascaras. Here is why:

1) Of the claims of lashes being nourished to make them grow, I can honestly say I experienced 0% results. My lashes seem to rather thin out after using this product for a while.
2) After a few months of continuous use, my lashes seems to battle and just did not look luscious with this mascara any longer.
3) It just looked like the va..va..va..voom got up and left.
4) I started getting little flakes in my eyes...and no it was not because the mascara was too old or dry.;-)
5) Coverage was not optimal any longer.
6) So I am stuck with this mascara until the end, as I have a pet peeve in wastage and after all, mascaras' shelf life is short. I have just gotten hold of Essence Lash Powder and hope that will give my lack-lustre mascara a new boost.

So overall my initial wowed impression did unfortunately not last that long. Onto the next mascara innovation, please! ;-)

Have you ever wanted a mascara that not only optimizes your lash beauty, but promotes lash growth at the same time? Rimmel Lash Accelerator Mascara does just that. It’s a lash modifier and a treatment in one. You call it mascara… I call it a miracle in a tube!

If you are tired of the empty promises that most mascara’s tend to make, try Rimmel Lash Accelerator Mascara. Not a fiber of your being will feel regret after using this mascara. In just one coat, it works instantly to give you fuller, longer lashes.

Without getting dry, flakey or clumpy, Rimmel Lash Accelerator Mascara leaves your lashes looking beautiful all day long. It’s not too heavy, but still looks natural. As quick as this mascara can be applied, this light formula is also easy to wash off.

The best quality about this product is, without a doubt, the Grow-Lash Complex. If you weren’t blessed with long, luscious lashes, this product is the solution to your problem. The Grow-Lash Complex works over time, so patience has to be your best virtue with this mascara.

There’s nothing sexier than a pair of bold, outstanding lashes. Treat your lashes to amazing length and volume with Rimmel Lash Accelerator Mascara. It worked wonders for me. Let it work wonders for you. I highly recommend this makeup product.

I purchased this mascara at Clicks for around R110 and I was also sent one for review by the lovely Beauty Bulletin ladies. I have been using this mascara daily for 30 days to see if the outrageous claims were true. There’s good news and some bad news. First the good news: the product did make my lashes grow a little (about 15-20%), it also made them much stronger and less prone to falling out. As a lengthening mascara it is actually very nice, it has a small wand and gives great separation to your lashes. I have it in extreme black (003) which is a nice rich black colour. The bad news is that it does not live up to its claims which are unrealistic as even the really expensive lash growth serums don’t promise those kinds of results in 30 day. Also it does smudge a bit on really hot days. I really wish I had some pictures of my lashes to show you but they were and are still quite short and hard to photograph.