Whenever I highlight my hair it always looks great for the next few days, but after about 2 weeks you wouldn't even know it had been coloured! It also tends to turn a bit of a yellow/orange hue. John Frieda® Sheer Blonde® Everlasting Blonde Shampoo fixes that problem!
I did a highlight touch up about a week and a half ago and it still looks fresh and bright. And not to mention glossy!
I haven't had this shampoo long enough to give long term results but so far so good!
The flip cap lid is sturdy yet easy to open, and because it stands on its lid the creamy mixture comes out easily.
As a person that's drawn in by pretty packaging.. this obre bottle definitely catches my attention.

This shampoo is wonderful for all shades of blonde. It nourishes your hair while keeping it soft and shiny so that you can minimize color fading for up to 12 weeks. A great product to have from a fantastic brand. Pair it up with the everlasting blonde conditioner or any John Freida sheer blonde collection treatment or conditioner for your best blonde ever!