I am obsessed with this product, I use it during the day to protect my lips and its made such a huge difference, my lips have been looking and feeling smoother and a lot more healthy. I use this product because I've been in the sun a lot and it's SPF 15 which helps protect my lips. I also love the fact that this product has a lovely sheer colour because I hate having plain lips, makes me feel sad and like all plain Jane. I also hate having a thick and waxy feeling on my lips, which is why I chose this product. It's completely light and can't be felt on lips (all you feel is a light silky feeling) plus completely non greasy so no looking like you've dabbed on oil on those lippies. Although the product is a bit expensive, it is completely worth it because the product is long lasting on lips and doesn't require a lot to get amazingly soft and smooth lips.